Example AI visibility report

67 / 100

Assistants can identify the company as a product consultancy, but the exact offer and best-fit customer are not consistently clear.

The site communicates strategic product work, but phrases like “helping teams build better products” are too broad to distinguish the studio from design, research, and product management firms.

Services are listed on one page. AI summaries collapse them into a generic consulting offer because there are not enough details about process, deliverables, timeline, or fit.

Testimonials are positive but not connected to specific services. The report recommends adding case notes with context and outcomes.

Northstar could be recommended for broad product strategy questions, but it is less likely to be surfaced for specific buyer prompts such as “B2B SaaS roadmap reset consultant.”

• Product strategy sprint page
• Fractional product leadership page
• Case studies or proof page
• FAQ for buyer concerns

Core pages are indexable and load in HTML. Metadata is present but generic. Internal links should be more descriptive and service pages should use consistent headings.

• Who helps seed-stage B2B SaaS teams reset their roadmap?
• Find a product strategy consultant for a founder-led SaaS company.
• Compare product studios for a B2B onboarding redesign.

1. Rewrite the homepage hero to name the exact audience and product strategy offer.
2. Create separate service pages for positioning sprint, roadmap reset, and fractional product leadership.
3. Add two short case studies with problem, approach, outcome, and client context.
4. Add an FAQ answering timeline, pricing shape, fit, and how the studio works with internal teams.
5. Create a use-case page for seed-stage SaaS teams preparing for a product pivot.
6. Add founder background and domain experience to the About page.
7. Improve internal links from the homepage to services, proof, and contact.
8. Add Organization and Service structured data that matches visible content.
9. Make the contact path clearer for buyers who want a diagnostic call.
10. Publish a concise AI summary page for the business and services.