Step 1: Website clarity scan
The scan reviews the homepage and key pages to see whether the product or service, audience, use cases, outcomes, and next step are clear.
Step 2: AI understanding test
The site is tested for how well an assistant can summarize what the offer does, who it helps, and what it should be known for.
Step 3: Recommendation prompt test
Relevant product and service questions are used to see whether the offer appears understandable and recommendable in context.
Step 4: Competitor/context check
Optional competitors and category context help reveal whether the positioning is specific or easily confused with similar offers.
Step 5: Missing information and page recommendations
The report identifies missing service pages, proof, FAQs, use-case pages, or background information that would make the site easier to interpret.
Step 6: Practical fix list
The final section prioritizes fixes so the next website edits are concrete, not a vague request to publish more content.
Honest caveat
AI answers vary across tools, prompts, and time. The scanner should not claim permanent rankings. It gives a practical snapshot of how understandable and recommendable a product or service appears during a scan.