An AI-readable website is not written for machines instead of people. It is written clearly enough that both can understand it. The best version still sounds like a real business, not an optimization exercise.
Clear homepage positioning
- Say what you do in the first screen without relying on slogans.
- Name the audience, problem, and type of work you are best suited for.
- Use plain category language buyers and assistants can repeat.
Specific audience
- Name the type of buyer, company, team, or situation you are best suited for.
- Avoid trying to sound relevant to everyone.
- Use audience language that would appear in a real buyer question.
Specific services
- Give each meaningful service its own page.
- Explain who the service is for, when it is needed, what is included, and what changes after the work.
- Avoid one generic services page that makes everything sound interchangeable.
Use-case pages
- Create pages for common situations where your service is needed.
- Explain the problem, the stakes, the work involved, and the expected result.
- Link use cases back to the relevant service and proof.
FAQs that answer real buyer questions
- Include questions people actually ask before buying.
- Answer in complete, direct paragraphs rather than clever fragments.
- Cover fit, timeline, process, pricing shape, deliverables, and alternatives where appropriate.
Case studies or proof
- Show outcomes, use cases, short case notes, testimonials, or before-and-after context.
- Make proof specific enough that an assistant can connect it to a service or audience.
- Prefer concrete examples over broad claims about quality.
About page with expertise
- Explain the relevant background behind the business.
- Name the domains, types of clients, and problems you know well.
- Include trustworthy contact and ownership details.
Crawlable HTML content
- Keep important pages indexable and linked from navigation or relevant body copy.
- Use clean HTML headings and descriptive internal links.
- Publish robots.txt and sitemap.xml so crawlers can understand the site shape.
Metadata and structured data basics
- Add Organization, WebSite, Article, or Service schema where it genuinely matches the page.
- Keep structured data aligned with visible page content.
- Use FAQ markup only when the page contains a real FAQ, and do not expect it to create a Google rich result for a typical commercial site.
- Do not invent reviews, ratings, or claims for markup.
Internal links
- Link important pages from navigation, homepage sections, or relevant body copy.
- Use descriptive link text instead of vague labels.
- Make the site structure easy to follow from service to proof to contact.
Contact or conversion path
- Give interested readers a clear next step.
- Keep forms simple and ask only for information you will use.
- Make the promise specific: what will they receive, and why should it matter?
Optional AI summary page
- Create a concise page that describes the business, services, audience, and key URLs.
- Keep it accurate and aligned with visible site content.
- Use it as an accessibility aid for both people and AI systems, not as hidden text.
Optional site orientation file
- Publish an llms.txt file only if it gives useful, factual context and links to important pages.
- Treat it as an orientation aid, not a shortcut to AI rankings or citations.
- Do not use it to make claims the visible website itself does not support.